How to Increase your E-Retail Site Speed
In today’s world, electronic retailing has become common due to the large market for goods and services on the internet. Ensuring that your page loads quickly is essential since potential customers are likely to go to your competitors if that experience delays accessing your site. Here are a few things that are beneficial to increasing your website performance, improve your page speed and improve your SEO rankings.
Optimizing your images and videos will not only give your site a modern and edgy look but will also increase the response time. So opt to lessen some high-resolution images and videos on your website for your customers to experience short response time. However, if reducing the size of images and videos is not an option, invest in a delivery network system that will be able to manage short responses despite the high-resolution content.
Another important tip is to use efficient coding in order to reduce the number of HTTP requests that your site makes. Opt for HTTP redirect service that directs mobile phone users to your responsive page without redirecting them when trying to open complex pages. Hence, be confident that your site loads quickly in mobile devices with no redirects in order to increase search results and your sales. A good website performance will increase your revenue and ensure that your ranking in search engines is rising.
Also, do a load test on your site to verify your sites performance during various load levels in order to keep your customers happy and satisfied. Test on peak loads make it possible to foresee what will happen at various times of the season and what strategies to employ towards increasing your e-retail performance. There are a number of organizations that deliver quality monitoring services to ensure your sites availability and uptime.
It is also important that the content on pages to your site is articulate so that the consumer doesn’t have to feel like they have left your site each time they open a new page. Also, make sure that your site is well organized by ensuring that you create menu and footers that will consistently appear in all the pages. What’s more, you can improve your e-retail page organization by merging style sheets, use images and few components as well as leave scripts at the bottom of each page. Good organizations will capture the customer’s attention and keep them on your website.
No visitor want to visit a site that provides link that are not working and this will give business to the next available site that has valid links. In cases where links do not work, a custom 404 page which has your header and footer will save you and enable your visitors to continue browsing through your site.